Maximum opportunity to earn, but retain your focus on your farm.
What you need to know about how our Zones Work
The following documents will give you more details about Zones but by way of an introduction in 2020 we decided it was time to relook at the ‘closed listing closed selling farming’ system that has dominated the real estate industry.
Franchises from the USA with their do what you like anywhere ‘system’ has created debate and we welcome that but we have seen that agents who choose a list and sell anywhere way of selling fail to gain traction and recognition and it takes longer to build a career and make money. It sounds attractive but we see how it fails and also creates conflict within the office or franchise. It is our experience that agents who work with groups like Remax and Keller Williams (who favour this model) often treat their colleagues as their main opposition – and that says it all.
The Zone system moves away from a closed farming area expanding it to a “logical great territory” in which management based on objective statistical transactional data determines how many agents we need to achieve a satisfactory market share. If it is four, then we will recruit a maximum of four agents for that Zone, and allocate within that territory into four farming areas.
A farming area is an area of focus and responsibility. It is not exclusive but there are activities that are exclusive as we don’t want people to fall over themselves in the same area neglecting their own.
The ‘go-to’ person for how Zones and farminbg areas in the Zone work is Andre de Villiers and if you have a question it is best to get your answers from the horses mouth as it were. As questions are raised that are not covered in the attached documents or are not clear then you can email me a question and I will reply for all to benefit from.
Changing any system like this we cannot foresee every possible nuance so it should be no surprise that with some minor issues we need to give clarity.