Maximum opportunity to earn, while retaining your focus on your farm.

What you need to know about how our Zones Work

Zones were introduced as a way to manage our franchise in 2020, moving away from the rigid ‘closed listing closed selling farming’ system.

The Zone system moves away from a closed farming area, expanding it to a “logical greater territory” in which management based on objective statistical transactional data determines how many agents we need to achieve a satisfactory market share. If it is four agents, then we will recruit a maximum of four agents for that Zone, and allocate four farming areas within that territory. 

A farming area is an area of focus and responsibility. It is not exclusive but there are prospecting activities that are exclusive as we don’t want people to compete for marketing in areas of the Zone while neglecting their own. The Zone as an area is exclusive to the agents with farms in it.

There are always questions when a system changes so the ‘go-to’ person for how Zones and farming areas in the Zone work is Andre de Villiers and if you have a question it is best to get your answers from the horses mouth as it were.  As questions are raised that are not covered in the attached documents or are not clear then you can email me a question and I will reply for all to benefit from.

Changing any system like this we cannot foresee every possible nuance so it should be no surprise that with some minor issues we need to give clarity.

NOTE:  The first revision of the Zone has taken place with effect from 1st May 2022

Zones Agreement – 1st May 2022

It has been noted that some agents were given a Draft “Zone Agreement” prepared by a previous Sales Manager Rob Downey. 
There is no requirement on anyone to sign a Zone Agreement and no such ‘Agreement’ is recognised by Devler Management.  
Zones are a Devler Company Policy.
What is a matter of agreement and dealt with as an Annexure to all Sales Associate Agreements is
(a) what Zone an agent is a part of and
(b) the farm area allocated within that Zone.