Through our membership of Luxury Portfolio International, we will be participating in this event.
Chas Everitt Cape Town South’s representative Andre de Villiers will be attending this Dublin event and participating in various networking events.
The Irish economy is booming! The appetite for second properties is now significantly higher than a few years ago and while closer destinations a few hours away are obviously the main attraction, many Irish buyers are familiar with Cape Town where they have family and friends and the “fly south for the winter” market is not resistant to a select number who are not averse to an overnight flight.
According to de Villiers, recent media coverage has made many Irish second home buyers aware that there is currently excellent value on offer in Cape Town with a very favourable Euro Rand exchange rate.
“We think the opportunity to market the value in Cape Town property overseas is real for second homes and in particular those who are retiring and can look at long-stay visits as Irish citizens get a free three month, visa on arrival in Cape Town.”
Chas Everitt Cape Town South is going to maintain a permanent representation in Ireland to assist such buyers through Andre de Villiers who has 35 years experience in the Cape Town real estate market,” said Sally Gracie MD of Devler Estates trading as Chas Everitt Cape Town South. There are few people better equipped to assist Irish buyers than Andre de Villiers who is currently living in Ireland.
“It should be understood that we seek to ensure that Irish buyers will get exposure to properties offering both great value and good security. Attacks on tourists, including Irish tourists, have had a significant impact on perceptions of South Africa as a destination. These are not issues that can be wished away and need to be dealt with however the growing pains of South Africa are typical of a vibrant emerging market and the bottom line is as a second home destination there is arguably little to compare with Cape Town,” said de Villiers.
While The Overseas Property Show does not have any South African exhibitors this year, Chas Everitt Cape Town South is planning to exhibit at this annual premier property event in 2020. Regular marketing of our local Irish representation has however already started with marketing in local online media already underway.
Prior booking is essential.
Please email your interest or call Bruce on 021 712 5029
Don’t forget that the deadline for your personalised Spring Portfolio video is 15th August 2019 and there will be no extensions to this. After the 15th you may still swap a property or add a property to the video until the 20th August.
You have to have at least 6 properties and a maximum of 12 properties
10 Great Advantages of a SPW:
1) Unique domain eg: https://1.premiumlistings.co.za/ that is dynamic (designed for all devices)
2) Large hi-res professional photos
3) Unique site theme per property
4) Gallery Page (unlimited number of pictures and video)
5) Floor plans page as applicable (not in this example)
6) Location page – an exciting interactive feature that highlights the location advantages in a map format
7) Marketing Updates page – this feeds social media posts about showhouses, price changes – it is in effect a mini blog shared to social media on this listing
8) Agent branded Contacts Page
9) Every SPL gets a paid boost on social media at a specifically targeted buyer profile
10) Google optimisation for the specific features of the property with ten keywords
Because some properties are not generic …
A First in South African Real Estate Marketing;
Exclusive to Chas Everitt Cape Town South
The purpose of www.PremiumListings.co.za is to provide unique elegant SINGLE PROPERTY WEBSITES for selected Cape Town properties.
A dedicated website that comprises a single property is devoid of detractions, has subtle company branding and is totally focussed on the specific property.
A corporate website or an aggregator property portal (such as Property24) cannot achieve this objective with their ‘one size fits all’ database system architecture, nor are they intended to fulfil this need.
“On any portal currently – we treat a bachelor flat pretty much the same way as a luxury home – other than offering more pictures or an optional banner ad!”
– Quote from a system designer of one of South Africa’s top property portals.
At www.PremiumListings.co.za we don’t accept that this restriction is either logical or suitable for high-end properties. Thus the concept of www.PremiumListings.co.za SINGLE PROPERTY WEBSITES was born. This service is exclusively contracted to various individual agents on a regionally exclusive basis.
Click link above to download
Awards and Recognition
I have been asked about the Awards and Recognition structure so here is some basics.
To make the system as fair as possible Chas Everitt applies a weighted points system whereby the top agent gets points in four categories;
1) Sales Volume / Turnover (eg 150 million Rands worth of property)
2) Number of Units (eg 50 properties)
3) Company commission earned (Company share)
4) Sole Mandates Sold (must be in effect at the time of sale)
The above is the basis for the Quarterly Awards and the Annual Awards. There are two functions a year. The function in July recognises the first two quarters while the function in January (or February) recognises the last two quarters, as well as the entire year.
– Devler Estates is proud to have had qualifying agents for the Funvention every year and to have consistently achieved numerous top level awards, including top metro office awards more than any other office.
While there can only be one top individual agent the company also recognises teams which can consist of two or more agents. If an agent was in a partnership for half a year then half the points are earned by that agent and the full points for the remainder of the year that the agent was solo.
The Funvention has an annual target (ask your Sales Manager), and the Franchisee (not Chas Everitt) covers the cost of any qualifying agent to attend the Funvention but please note this is neither a transferable award nor can it be taken in another form such as cash or other travel. Funventions are held internationally at luxury resorts and have been held in Bali, Mauritius, Buenos Aires, onboard Luxury Cruise ships in the Mediterranean etc. The 2018 Funvention will be in Cancun, Mexico for the first time.
Complete Guide to Prospecting (Download pdf)
Lot's of great information here – enjoy!