An Irish Connection

Chas Everitt Cape Town South’s representative Andre de Villiers will be attending this Dublin event and participating in various networking events.

The Irish economy is booming! The appetite for second properties is now significantly higher than a few years ago and while closer destinations a few hours away are obviously the main attraction, many Irish buyers are familiar with Cape Town where they have family and friends and the “fly south for the winter” market is not resistant to a select number who are not averse to an overnight flight.

Andre de Villiers
+353 830034651 (Ireland)
+27 212005882 (SA)

According to de Villiers, recent media coverage has made many Irish second home buyers aware that there is currently excellent value on offer in Cape Town with a very favourable Euro Rand exchange rate.

“We think the opportunity to market the value in Cape Town property overseas is real for second homes and in particular those who are retiring and can look at long-stay visits as Irish citizens get a free three month, visa on arrival in Cape Town.”

Chas Everitt Cape Town South is going to maintain a permanent representation in Ireland to assist such buyers through Andre de Villiers who has 35 years experience in the Cape Town real estate market,” said Sally Gracie MD of Devler Estates trading as Chas Everitt Cape Town South. There are few people better equipped to assist Irish buyers than Andre de Villiers who is currently living in Ireland.

“It should be understood that we seek to ensure that Irish buyers will get exposure to properties offering both great value and good security. Attacks on tourists, including Irish tourists, have had a significant impact on perceptions of South Africa as a destination. These are not issues that can be wished away and need to be dealt with however the growing pains of South Africa are typical of a vibrant emerging market and the bottom line is as a second home destination there is arguably little to compare with Cape Town,” said de Villiers.

While The Overseas Property Show does not have any South African exhibitors this year, Chas Everitt Cape Town South is planning to exhibit at this annual premier property event in 2020. Regular marketing of our local Irish representation has however already started with marketing in local online media already underway.

Devler Estates trading as Chas Everitt Cape Town South 

Spring Portfolio Sample Video

This is a sample video please do not use it for any promotional purposes

Don’t forget that the deadline for your personalised Spring Portfolio video is 15th August 2019 and there will be no extensions to this. After the 15th you may still swap a property or add a property to the video until the 20th August.

You have to have at least 6 properties and a maximum of 12 properties Launched

Here is a sample that has does does not have a floor plan or video

10 Great Advantages of a SPW:

1) Unique domain eg: that is dynamic (designed for all devices)
2) Large hi-res professional photos 
3) Unique site theme per property
4) Gallery Page (unlimited number of pictures and video) 
5) Floor plans page as applicable (not in this example) 
6) Location page – an exciting interactive feature that highlights the location advantages in a map format
7) Marketing Updates page – this feeds social media posts about showhouses, price changes – it is in effect a mini blog shared to social media on this listing
8) Agent branded Contacts Page 
9) Every SPL gets a paid boost on social media at a specifically targeted buyer profile
10) Google optimisation for the specific features of the property with ten keywords

Because some properties are not generic …

Single Property Websites


A First in South African Real Estate Marketing;

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Exclusive to Chas Everitt Cape Town South 

The purpose of is to provide unique elegant SINGLE PROPERTY WEBSITES for selected Cape Town properties.

A dedicated website that comprises a single property is devoid of detractions, has subtle company branding and is totally focussed on the specific property.

A corporate website or an aggregator property portal (such as Property24) cannot achieve this objective with their ‘one size fits all’ database system architecture, nor are they intended to fulfil this need.

“On any portal currently – we treat a bachelor flat pretty much the same way as a luxury home – other than offering more pictures or an optional banner ad!”
– Quote from a system designer of one of South Africa’s top property portals.

At we don’t accept that this restriction is either logical or suitable for high-end properties.  Thus the concept of SINGLE PROPERTY WEBSITES was born.  This service is exclusively contracted to various individual agents on a regionally exclusive basis.

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New MD at Chas Everitt Cape Town South is Gearing for Growth

A successful leadership transition in a real estate company is always challenging but over the last six months, a smooth transition has been underway at Devler Estates trading as Chas Everitt Cape Town South.

Sally Gracie, a familiar name in the Constantiaberg luxury real estate market, has replaced her brother, André de Villiers as MD of the well established local franchise that has been trading in the area consecutively as Steer / ERA Steer and since 2006, as Chas Everitt Cape Town South.

De Villiers, who has 34 years of Cape Town real estate experience, will be expanding his social media business and is moving to Ireland, but will remain active in the Chas Everitt franchise where he is still a substantial shareholder, as the Marketing Manager.  
Bruce Haywood, a popular and experienced figure in the South Peninsula real estate industry remains the Sales Manager and has recently become a shareholder in the business. Bruce Haywood and Sally Gracie enjoy a complimentary working relationship which will continue to serve the business well.  Bruce's knowledge of the territory and the industry, as well as his amiable manner, are a great value to the business.  The Chas Everitt team covers a wide variety of markets in a substantial multi-territory franchise, stretching from Observatory to Simon's Town.
Managing Director, Sally Gracie feels strongly that real estate leadership is too often removed from active selling which inevitably creates a distance between the team leadership and the body of agents.  To this end, Sally will remain the Luxury Property Team leader and the resident agent at Stonehurst Estate where she is the longest-serving accredited agent. 

"Being at the coalface of real estate sales every day is important to both Bruce and me, and with the experienced administrative support we have, we are able to guide our sales team with credibility as successful salespeople in management, not management people just talking about sales. One may be surprised to know how uncommon that is in this industry and what a difference it can make," said Gracie. 

Prior to starting in real estate sales in 2008, Gracie worked for Southern Life Properties, as a Centre Manager at Durbanville Centre. Later, she was involved in managing both residential and commercial property for German-based Investment buyers and also worked for the British Consulate in Cape Town, heading up their management division, overseeing the housing and office compliment for the diplomatic staff.

Sally Gracie has introduced a new 'Team Leader' structure which will be a key to Chas Everitt Cape Town South extending coverage of the large franchise area. The 'Team Leader' structure will benefit experienced agents who can grow their own positions in the business, and effectively grow new agents (interns) to the industry.  This structure aims to provide an extra level of hands-on sales support to new agents.  Significantly, this structure is directly based on Sally's own proven success with a Team Leader position.  One of Chas Everitt's Master Agents, Joan Ross has been the first to embrace this opportunity and will build her team in the Diep River to Kenilworth area.

Chas Everitt Cape Town South has always been at the cutting edge of technology and embraces change.  According to Sally Gracie that innovation is a key ingredient in making the real estate franchise strong and different.  “As a consumer solution orientated business there are some very exciting changes ahead,” she said.   

Chas Everitt Cape Town South will be opening the fourth office to their physical presence in the Newlands / Rondebosch area next year.

Community Directory

The is so much more than it may seem at first glance. 

1) It is a localised online directory for advertising services and products and the free listing offers anyone in our Cape Town South geographic area from Observatory to Cape Point an opportunity to list in the directory. No catch. 

2) This is a free community service and if an advertiser wants to upgrade they may do so.  It is an online directory for advertising services and products.  The free listing offers anyone in our Cape Town South geographic area from Observatory to Cape Point an opportunity to list in the directory, and there is no catch.  

3) It is Google optimised, greatly increasing an advertisers chances of being found on Google searches.

4) It is featured and linked to all over 20 local area blogs, such as,, that are sponsored by Chas Everitt and operated by eNeighbourhoods. 

The main benefit for our agents is that the upgrade plans including the Premium Plan can be offered by them at their sole discretion as a gift (valued at R1200-00 a year) to local business persons and organisations to help develop networking relationships that are vital to a professional real estate sales agent.

The process is very straightforward;

1) As a Devler agent you can offer the Premium Plan to the owner of any non real estate business in your area

2) They only need to create an account on the Basic Plan and list their business. 
    Once they have done this they must confirm with the agent who offered that they have completed their business listing.

3) The agent will let me know and I will go into the directory software and upgrade the account to the Premium Plan and confirm to the agent that the upgrade has been affected.

4) The agent can then tell their client their Premium Plan is ready, after which the full additional services will be available 

The basis for a good relationship with that business person has been created – the very essence of the real estate business!

You have given that local business person an R1200-00 gift, and all you need to do is remind them to consider you and your business when they know of someone with a property need!