New MD at Chas Everitt Cape Town South is Gearing for Growth

A successful leadership transition in a real estate company is always challenging but over the last six months, a smooth transition has been underway at Devler Estates trading as Chas Everitt Cape Town South.

Sally Gracie, a familiar name in the Constantiaberg luxury real estate market, has replaced her brother, André de Villiers as MD of the well established local franchise that has been trading in the area consecutively as Steer / ERA Steer and since 2006, as Chas Everitt Cape Town South.

De Villiers, who has 34 years of Cape Town real estate experience, will be expanding his social media business eNeighbourhoods.com and is moving to Ireland, but will remain active in the Chas Everitt franchise where he is still a substantial shareholder, as the Marketing Manager.  
Bruce Haywood, a popular and experienced figure in the South Peninsula real estate industry remains the Sales Manager and has recently become a shareholder in the business. Bruce Haywood and Sally Gracie enjoy a complimentary working relationship which will continue to serve the business well.  Bruce's knowledge of the territory and the industry, as well as his amiable manner, are a great value to the business.  The Chas Everitt team covers a wide variety of markets in a substantial multi-territory franchise, stretching from Observatory to Simon's Town.
Managing Director, Sally Gracie feels strongly that real estate leadership is too often removed from active selling which inevitably creates a distance between the team leadership and the body of agents.  To this end, Sally will remain the Luxury Property Team leader and the resident agent at Stonehurst Estate where she is the longest-serving accredited agent. 

"Being at the coalface of real estate sales every day is important to both Bruce and me, and with the experienced administrative support we have, we are able to guide our sales team with credibility as successful salespeople in management, not management people just talking about sales. One may be surprised to know how uncommon that is in this industry and what a difference it can make," said Gracie. 

Prior to starting in real estate sales in 2008, Gracie worked for Southern Life Properties, as a Centre Manager at Durbanville Centre. Later, she was involved in managing both residential and commercial property for German-based Investment buyers and also worked for the British Consulate in Cape Town, heading up their management division, overseeing the housing and office compliment for the diplomatic staff.

Sally Gracie has introduced a new 'Team Leader' structure which will be a key to Chas Everitt Cape Town South extending coverage of the large franchise area. The 'Team Leader' structure will benefit experienced agents who can grow their own positions in the business, and effectively grow new agents (interns) to the industry.  This structure aims to provide an extra level of hands-on sales support to new agents.  Significantly, this structure is directly based on Sally's own proven success with a Team Leader position.  One of Chas Everitt's Master Agents, Joan Ross has been the first to embrace this opportunity and will build her team in the Diep River to Kenilworth area.

Chas Everitt Cape Town South has always been at the cutting edge of technology and embraces change.  According to Sally Gracie that innovation is a key ingredient in making the real estate franchise strong and different.  “As a consumer solution orientated business there are some very exciting changes ahead,” she said.   

Chas Everitt Cape Town South will be opening the fourth office to their physical presence in the Newlands / Rondebosch area next year.


Community Directory

The CapeTownSouth.co.za is so much more than it may seem at first glance. 

1) It is a localised online directory for advertising services and products and the free listing offers anyone in our Cape Town South geographic area from Observatory to Cape Point an opportunity to list in the directory. No catch. 

2) This is a free community service and if an advertiser wants to upgrade they may do so.  It is an online directory for advertising services and products.  The free listing offers anyone in our Cape Town South geographic area from Observatory to Cape Point an opportunity to list in the directory, and there is no catch.  

3) It is Google optimised, greatly increasing an advertisers chances of being found on Google searches.

4) It is featured and linked to all over 20 local area blogs, such as Tokai.co.za, Bergvliet.co.za, Bishopscourt.co.za that are sponsored by Chas Everitt and operated by eNeighbourhoods. 

The main benefit for our agents is that the upgrade plans including the Premium Plan can be offered by them at their sole discretion as a gift (valued at R1200-00 a year) to local business persons and organisations to help develop networking relationships that are vital to a professional real estate sales agent.

The process is very straightforward;

1) As a Devler agent you can offer the Premium Plan to the owner of any non real estate business in your area

2) They only need to create an account on the Basic Plan and list their business. 
    Once they have done this they must confirm with the agent who offered that they have completed their business listing.

3) The agent will let me know and I will go into the directory software and upgrade the account to the Premium Plan and confirm to the agent that the upgrade has been affected.

4) The agent can then tell their client their Premium Plan is ready, after which the full additional services will be available 

The basis for a good relationship with that business person has been created – the very essence of the real estate business!

You have given that local business person an R1200-00 gift, and all you need to do is remind them to consider you and your business when they know of someone with a property need!



How are the Top Agents Ranked

Awards and Recognition


I have been asked about the Awards and Recognition structure so here is some basics.

To make the system as fair as possible Chas Everitt applies a weighted points system whereby the top agent gets points in four categories;

1) Sales Volume / Turnover (eg 150 million Rands worth of property)
2) Number of Units (eg 50 properties)
3) Company commission earned (Company share)
4) Sole Mandates Sold (must be in effect at the time of sale)

The above is the basis for the Quarterly Awards and the Annual Awards.  There are two functions a year. The function in July recognises the first two quarters while the function in January (or February) recognises the last two quarters, as well as the entire year.

– Devler Estates is proud to have had qualifying agents for the Funvention every year and to have consistently achieved numerous top level awards, including top metro office awards more than any other office.   

While there can only be one top individual agent the company also recognises teams which can consist of two or more agents.  If an agent was in a partnership for half a year then half the points are earned by that agent and the full points for the remainder of the year that the agent was solo.

The Funvention has an annual target (ask your Sales Manager), and the Franchisee (not Chas Everitt) covers the cost of any qualifying agent to attend the Funvention but please note this is neither a transferable award nor can it be taken in another form such as cash or other travel.  Funventions are held internationally at luxury resorts and have been held in Bali, Mauritius, Buenos Aires, onboard Luxury Cruise ships in the Mediterranean etc.  The 2018 Funvention will be in Cancun, Mexico for the first time. 


Easter Competition Details

Chas Bear – Easter Colouring Competition

This is up to you how you want to use it / send it.  I will be promoting this on all our area blogs and Facebook pages.

Children /parents can DOWNLOAD (from the various area blogs from Sat 25th March) and then print (A4 size pdf) the colouring entry form (or collect from the office) and hand their entry in at our Chas Everitt office or scan and email to entry@devler.co.za

We will display the entries at the offices over the Easter Weekend in our window (where possible) ie at Fish Hoek / Bergvliet and Claremont but not at Tokai.

Multiple winners will be notified  (we will group by age and office).  
The prizes will be a number of Easter Hampers of various goodies.

Of course a great photo opportunity when handing over prizes.

Feel free to promote this as much as you want but I do insist that entry forms are either downloaded or collected from the office individually – I am not printing thousands of these for distribution as most will go wasted.
Note to Office Secretaries: 

Please keep about ten of these printed out so if someone calls for a sheet you have it ready to give to them and do not need to find the file to print!  

Easter Chas Bear  This link will take you to pdf download  🙂