Spring 2016 – A Marketing Bloom


We have launched a special website for Spring called BestPropertyPrice.co.za detailing all our marketing advantages in an easy matrix for different types of properties and listings.  We are also very excited to coincide this with the start of our 360 Video – Virtual Realty Real Estate! If anyone was going to be first with this, it just had to be us! 

Tips for Selling in Spring

1) De-clutter and Reduce 

Make sure to do a good clear-out, before your property goes on the market, to make it as attractive as possible to potential buyers. Box-up items that you don’t regularly use and pop them in storage. You’ll come across various items that you no longer need, so why not do everyone a favour and make a trip to the local charity shop. This will save you valuable time before you have to move house too!

When you’re cleaning, try to look objectively at your home and see it through a potential buyer’s eyes. In particular, make sure you wash windows and curtains, dust the blinds, clean the skirting boards, kitchen appliances, and tidy-out wardrobes and cupboards. Move any furniture that might not have been moved for years and clean behind and underneath them.

2) It's Cheap! Fresh Coat of Paint and Varnish!

You want potential buyers to picture their own furniture and household items in your home so, by decorating neutrally, you increase your chances of selling. Neutral colours can also make small spaces appear far bigger and they allow potential buyers to imagine how they could inject their own personality into the property.

3) Show Your Space

Move your furniture around to maximise the feeling of space and light. That huge sofa bed, for example, might best be replaced, at least temporarily, with more compact seating!

4) Clean Carpeting and Flooring

Flooring an entire home is expensive, as anyone who has had to do it will tell you. So you don’t want a buyer to feel that they need to replace what is currently there. If you have carpets, make sure to give them all a good hoover, remembering to get into the edges around skirting boards and cupboards. If there are stains or stubborn marks on the carpet, consider hiring a cleaning firm to shampoo the carpets. It’s amazing how an older carpet can look good-as-new when it’s been given a good clean.

5) Add Colour and Tidy-up the Garden

If your property has a front garden, it is the first thing that any potential buyer will see. You don’t get a second chance to make a first impression, so maximising your property’s kerb appeal is vital to helping potential buyers fall in love with your home. Sweep-up any leaves or debris that are left over from the winter months and try to get wheelie bins out of the way.

Give the lawn its first cut of the season if you can and remove any weeds, especially ones that are coming up through the paving. A cheap way to inject some colour into your flower beds is to buy some spring classics such as daffodils or tulips from the nursery.

Every Spring we have an increase in properties on the market – so don't be complacent just because it is a sellers market! Help us help you to get the #BestPropertyPrice 

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Single Property Websites

A First in South African Real Estate Marketing;

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Exclusive to Chas Everitt Cape Town South 

The purpose of CapeClassic.co.za provides unique elegant SINGLE PROPERTY WEBSITES for selected Cape properties.
A dedicated website for a single property is devoid of detractions, company branding and links to other properties and is totally focussed on the specific property.
A corporate website or an aggregator property portal (such as Property24) cannot achieve this objective with with their 'one size fits all' database system architecture, nor are they intended to fulfill this need. 

"On any portal currently – we treat a bachelor flat pretty much the same way as a luxury home – other than offering more pictures or an optional banner ad!" 
– Quote from a system designer of one of South Africa's top property portals.

At Cape Classic we don't accept that this restriction is either logical or suitable for high end properties.  Thus the concept of Cape Classic's SINGLE PROPERTY WEBSITES was born.  This service is exclusively contracted to various individual agents on a regionally exclusive basis.

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Cape Town Agency – First SA Real Estate Business to Accept Bitcoin

Local real estate agency Devler Estates (trading as Chas Everitt in the False Bay and Southern Suburbs) is the first real estate business in South Africa to announce that it will accept comission payments in the digital currency Bitcoin as from 1st June 2016.  

“Bitcoin is gaining momentum all over the world and with the Rand being so volatile it is likely to attract increasing attention in South Africa. This will be yet another example of Bitcoin increasingly becoming a real alternative currency and going mainstream in South Africa. ” said Managing Principal Andre de Villiers.

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Best at what counts most!


Many property sellers (particularly older sellers) are often impressed with the fact that company A or B may have more pages of print ads in the Saturday property section. But ask yourself, does this actually matter to buyers? All buyers know that whatever was put into a newspaper ad is already a week old when it appears.
Chas Everitt Cape Town South is a real estate agency that knows how to engage effectively in online marketing? "With over 80% of property buyers are going ONLINE to find property – we are focussing on being the best where it matters, to the benefit of our sellers," said franchise principal Andre de Villiers.
"When you are marketing online you need to invest in the skills to know what works and what works better! We do, and we are really good at it!," said de Villiers.

Chas Everitt Cape Town South operates over twenty area blogs with linked social media accounts.


Welcome Back Fiona Eadie

Fiona Eadie has a strong sales background not only in real estate but in the furniture industry where she worked closely with interior designers and architects so Fiona is used to fulfilling the demanding needs of customers.  Like many in real estate Fiona's interest in real estate was sparked by first property purchase.  

"I believe that a love of real estate is a happy marriage with a passion for décor and a design and it is rewarding not just to sell a property but to share the buyers interest as it is to understand a seller's plans and motivations," said Fiona who has also lived in Cape Town's Southern Suburbs for over 30 years. 

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